Since 1963, D. M. Keith has run a family-first group of dealerships across Yorkshire, Lincolnshire, and Greater Manchester. With a strong passion for motor vehicles, the group prides itself on excellent customer service at every customer touchpoint. 

Across its 22 locations, D. M. Keith has been serving Ford, Honda, Kia, Skoda, SEAT, CUPRA, Suzuki, Nissan, Subaru, and now BYD drivers for over 60 years. 

The Challenge 

When searching for a Buy Now Pay Later provider for their aftersales department, D. M. Keith were seeking a solution that would meet three important needs: 

1. Payments must act as an extension of their family-led business 
2. Payments must delight customers and exceed their expectations 
3. Payments must attract new drivers through innovative marketing channels 

The Solution 

Bumper’s PayLater is an interest-free, Buy Now Pay Later option that lets drivers split the cost of their repair bills into monthly payments. 

Rated 4.9 out of 5, this innovative payment method has been praised by over 30,000 customers on Trustpilot. 

In addition, PayLater identifies new marketing channels for its partners through a one-click marketplace that connects thousands of drivers with over 5,000 available repairers. 

The Results 

Scott Hammond, Group Aftersales Manager, said: “PayLater has allowed us to supercharge our aftersales experience, providing a solution that delights customers, enhances our conversion rates, and, ultimately, keeps drivers coming back for more. 

“The feedback we’ve received on Trustpilot has been overwhelmingly positive and we’re incredibly proud of how this partnership has allowed us to take our aftersales experience to the next level.” 

D. M. Keith customers commended the interest-free option on Trustpilot. One said: “Once again, a fuss-free and quick service from Bumper. 2nd time I’ve used them. No lengthy paperwork and the whole payment was completed in less than 5 minutes. And best of all, it’s INTEREST-FREE.” 

Another said: “The instalments made my life easier, and I don’t have to worry about 2026." 

Key Performance Indicators: 

• 46% increase in conversion of red and amber work at Skoda Leeds 
• 16% increase in conversion across the VW Group division 
• New marketing channels: Bumper now connects partners with over 3,500 additional customers across its network each month 
• Enhanced customer experience: Customers rated PayLater 4.9/5 on Trustpilot 

Turn your payments onto easy mode with Bumper. For more information about our complete payment platform built for automotive: sales@bumper.co