D. M. Keith: Payments That Exceed Customer Expectations
Since 1963, D. M. Keith has run a family-first group of dealerships across Yorkshire, Lincolnshire, and Greater Manchester. With a strong passion for motor vehicles, the group prides itself on excellent customer service at every customer touchpoint.
Across its 22 locations, D. M. Keith has been serving Ford, Honda, Kia, Skoda, SEAT, CUPRA, Suzuki, Nissan, Subaru, and now BYD drivers for over 60 years.
The Challenge
When searching for a Buy Now Pay Later provider for their aftersales department, D. M. Keith were seeking a solution that would meet three important needs:
Payments must act as an extension of their family-led business
Payments must delight customers and exceed their expectations
Payments must attract new drivers through innovative marketing channels
The Solution
Bumper’s PayLater is an interest-free, Buy Now Pay Later option that lets drivers split the cost of their repair bills into monthly payments.
Rated 4.9 out of 5, this innovative payment method has been praised by over 30,000 customers on Trustpilot.
In addition, PayLater identifies new marketing channels for its partners through a one-click marketplace that connects thousands of drivers with over 5,000 available repairers.
The Results
Scott Hammond, Group Aftersales Manager, said: “PayLater has allowed us to supercharge our aftersales experience, providing a solution that delights customers, enhances our conversion rates, and, ultimately, keeps drivers coming back for more.
“The feedback we’ve received on Trustpilot has been overwhelmingly positive and we’re incredibly proud of how this partnership has allowed us to take our aftersales experience to the next level.”
D. M. Keith customers commended the interest-free option on Trustpilot. One said: “Once again, a fuss-free and quick service from Bumper. 2nd time I’ve used them. No lengthy paperwork and the whole payment was completed in less than 5 minutes. And best of all, it’s INTEREST-FREE.”
Another said: “The instalments made my life easier, and I don’t have to worry about 2026."
Key Performance Indicators:
46% increase in conversion of red and amber work at Skoda Leeds
16% increase in conversion across the VW Group division
New marketing channels: Bumper now connects partners with over 3,500 additional customers across its network each month
Enhanced customer experience: Customers rated PayLater 4.9/5 on Trustpilot
Turn your payments onto easy mode with Bumper. For more information about our complete payment platform built for automotive: sales@bumper.co
Split your car repair cost over monthly repayments interest-free.
Split the cost of your next repair
Other related articles from our blog
Case Studies
3 min read
Group 1 Mercedes-Benz Coventry: Moving the Needle on Tough Amber Sales
Group 1 Mercedes-Benz Coventry signed up for Bumper’s PayLater and benefited from increased amber conversion. Explore the full case study here.
Case Studies
2 min read
Boosting Conversion and Customer Experience with Halesowen Motor House
Halesowen Motor House boosted conversion with Bumper’s interest-free car repair finance. See how they improved customer experience and sales here.
Case Studies
2 min read
Bells Motor Group Case Study: Improving workshop efficiency by harnessing digital tools
A recent case study of Bells Motor Group found using Bumper’s Keyloop integration massively improved efficiency. Read how Bumper’s integrations can positively impact dealerships here.
%3Aquality(100)&w=384&q=75){kind=logo}
%3Aquality(100)&w=256&q=75){kind=logo}
%3Aquality(100)&w=96&q=75){kind=small}