Brindley Kia West Bromwich Named Dealership of the Month
August’s Dealership of the Month award goes to Brindley Kia West Bromwich who had their best ever month using Bumper’s PayLater to split the cost of service and repair bills into monthly payments.
The team at Brindley Kia West Bromwich took a proactive approach to offering Bumper to their customers throughout August.
As a result, they saw a 5% increase in conversion of red and amber work, an increase of £36 in their average invoice value and a £10 per hour increase in their recovery rate.
The team also use PayLayer through Bumper’s Pinewood integration where customers can set up payments following their VHC video.
Carlie Churchill, Service Manager at Kia West Bromwich, said, 'Bumper is a fantastic tool to have at our disposal. Customers love the flexibility, and it allows them to say yes to recommended work they otherwise might have declined.
‘Since our team has taken a proactive approach to offering Bumper, we’ve seen a big increase in customer satisfaction, conversion of red and amber work, and an increased recovery rate.’
Service advisor, Melania, enjoyed how Bumper increased her customers’ confidence in making their purchases. She said, "Bumper is easy to use for both us and the customer. It enables our customers to spread the cost, making unexpected repair bills more manageable.
‘Customers are more confident in their purchasing decisions knowing that they have a flexible and convenient payment option available to them.’
Adrian, service advisor at the West-Brom site, praised how Bumper protects his customers’ savings. He said, 'does not matter about your circumstances, put it on Bumper anyway.
‘That way you can budget and pay for it out of your day-to-day account rather than dip into your savings, always harder to build back up your savings once you start dipping into it.’
Congratulations to Carlie, Adrian, Melania, and the whole team at Brindley Kia West Bromwich.
Split your car repair cost over monthly repayments interest-free.
Other related articles from our blog
For Partners
3 min read
Why trust at the payment stage drives lifetime workshop loyalty
From 15 July, BNPL rules raise the bar for auto aftersales. Discover why payment-stage trust – not price – drives workshop loyalty and retention.
For Partners
3 min read
BNPL regulation in automotive: Essential repairs are being backed by essential protections
From the 15th July, BNPL agreements will fall under FCA regulation. Bumper's Chief Compliance Officer, Jonathan Westwood, discusses why automotive BNPL already has an advantage in preparing for regulation.
For Partners
2 min read
John Clark BMW and MINI Aberdeen: Harnessing flexible payment options to bolster customer experience
John Clark BMW and MINI Aberdeen have won Bumper’s Dealership of the Month for utilising flexible payment methods to boost customer experience.
