Enhancing customer satisfaction with Richmond Bognor Regis

Richmond Bognor Regis has been crowned Bumper’s next Dealership of the Month. 

Operating in Hampshire, West Sussex and Surrey, Richmond Motor Group works with 6 different franchises across 7 locations. 

Since early 2023, the group has used Bumper’s PayLater products to split the cost of drivers’ repair bills into interest-free monthly payments. 

In that time, the Bognor Regis site has embedded PayLater into their everyday aftersales process, using the interest-free option to enhance the customer experience with increased payment flexibility. 

Ian Squibb, Aftersales Manager, said, “Thank you to Bumper for this award. Our team has seen firsthand the benefits of having Bumper available for our customers.  

“As a newer team, we’re focused on always doing the best for our customers, and Bumper plays a key role in that.  

“By offering flexible payment options, we’re able to enhance customer satisfaction and retention while also increasing authorised work through giving customers more choice.” 

Customers praised PayLater at Richmond Bognor Regis on Trustpilot, where the site received a near-perfect score of 4.8 out of 5 stars. 

One customer wrote, “Super efficient and easy to set up, really clear confirmation of payment plan as well.” 

Congratulations to Reece, Artur, Nick, Ian, and the whole team at Richmond Bognor Regis on your win!