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What if supermarkets made cars?

Supermarkets put a lot of effort into trying to get customers through their doors. Memorable Christmas adverts, friendly mascots, and price-slashing loyalty cards; they're full of creative ideas that will get you to do your big shop in their store.

But we've had an even better idea. What if supermarkets made cars?

What would they look like? How would they handle? And, most importantly, would they give you a discount for filling up at one of their pumps?

To find out, we've asked AI to create what cars would look like if they were created by our favourite big grocery shoppers.

1. ALDI

2. ASDA

3. LIDL

4. M&S

5. Morrisons

6. Ocado

7. Sainsbury's

8. Waitrose

9. Tesco

Words by

Alastair Shephard

Updated 07 Feb 2025

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Alastair Shephard

Updated 07 Feb 2025

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